{"id":1188,"date":"2021-08-01T08:16:00","date_gmt":"2021-08-01T08:16:00","guid":{"rendered":"https:\/\/blog.utem.edu.my\/library\/?p=1188"},"modified":"2021-08-06T09:43:48","modified_gmt":"2021-08-06T09:43:48","slug":"kursus-marketing-promotion-an-academic-library-perspective","status":"publish","type":"post","link":"https:\/\/blog.utem.edu.my\/library\/2021\/08\/01\/kursus-marketing-promotion-an-academic-library-perspective\/","title":{"rendered":"KURSUS MARKETING &amp; PROMOTION : AN ACADEMIC LIBRARY PERSPECTIVE"},"content":{"rendered":"\n<p>Perpustakaan Laman Hikmah,\u00a0Universiti Teknikal Malaysia Melaka\u00a0telah menganjurkan <strong>Kursus Marketing &amp; Promotion : An Academic Library Perspective <\/strong>selama dua hari pada tarikh<strong> 27 Julai 2021 sehingga 28 Julai 2021<\/strong> secara secara dalam talian menggunakan aplikasi Zoom. Kursus ini disampaikan oleh Dr. Ghazali Mohamed Fadzil iaitu Perunding Dan Pengumpul, Gkm Consultancy Services. Tujuan kursus ini diadakan adalah untuk mempelajari penentuan kaedah mempromosi dan memasarkan perkhidmatan perpustakaan akademik dan telah dihadiri oleh 52 orang staf PLH.<\/p>\n\n\n\n<p><strong>Objektif kursus ini dianjurkan adalah untuk:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Memahami kaedah dan strategi promosi dan pemasaran yang cekap dan berkesan.<\/li><li>Membina keupayaan mengenalpasti dan mengakses maklumat daripada pelbagai sumber bercetak dan elektronik.<\/li><li>Membina keyakinan diri dalam memperolehi ilmu dan maklumat untuk promosi dan pemasaran.<\/li><li>Mendapatkan kaedah paling efektif dalam membuat promosi dan pemasaran seterusnya menarik minat pengguna.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"818\" src=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-3-1024x818.png\" alt=\"\" class=\"wp-image-1190\" srcset=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-3-1024x818.png 1024w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-3-300x240.png 300w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-3-768x614.png 768w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-3.png 1275w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-2-1-1024x687.png\" alt=\"\" class=\"wp-image-1191\" srcset=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-2-1-1024x687.png 1024w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-2-1-300x201.png 300w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-2-1-768x515.png 768w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-2-1.png 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"461\" height=\"1024\" src=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/peserta-461x1024.jpg\" alt=\"\" class=\"wp-image-1192\" srcset=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/peserta-461x1024.jpg 461w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/peserta-135x300.jpg 135w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/peserta.jpg 640w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-d1-461x1024.jpg\" alt=\"\" class=\"wp-image-1193\" width=\"527\" height=\"1171\" srcset=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-d1-461x1024.jpg 461w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-d1-135x300.jpg 135w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/kursus-d1.jpg 640w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-1-1024x740.png\" alt=\"\" class=\"wp-image-1194\" srcset=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-1-1024x740.png 1024w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-1-300x217.png 300w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-1-768x555.png 768w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-1.png 1271w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"734\" src=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-2-1024x734.png\" alt=\"\" class=\"wp-image-1195\" srcset=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-2-1024x734.png 1024w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-2-300x215.png 300w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-2-768x550.png 768w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-2.png 1269w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-1024x735.png\" alt=\"\" class=\"wp-image-1196\" srcset=\"https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-1024x735.png 1024w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-300x215.png 300w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2-768x551.png 768w, https:\/\/blog.utem.edu.my\/library\/wp-content\/uploads\/sites\/136\/2021\/08\/day2.png 1275w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hasil daripada pembelajaran kursus ini, diharapkan semua peserta dapat memahami dan mempraktikkan kaedah terbaik dalam membuat promosi dan memasarkan perkhidmatan perpustakaan akademik agar ianya dapat memberi impak positif kepada semua pengguna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perpustakaan Laman Hikmah,\u00a0Universiti Teknikal Malaysia Melaka\u00a0telah menganjurkan Kursus Marketing &amp; Promotion : An Academic Library Perspective selama dua hari pada tarikh 27 Julai 2021 sehingga 28 Julai 2021 secara secara dalam talian menggunakan aplikasi Zoom. Kursus ini disampaikan oleh Dr. &hellip; <a href=\"https:\/\/blog.utem.edu.my\/library\/2021\/08\/01\/kursus-marketing-promotion-an-academic-library-perspective\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":138,"featured_media":0,"comment_status":"open","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1188","post","type-post","status-publish","format-standard","hentry","category-august-2021"],"_links":{"self":[{"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/posts\/1188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/users\/138"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/comments?post=1188"}],"version-history":[{"count":0,"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/posts\/1188\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/media?parent=1188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/categories?post=1188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.utem.edu.my\/library\/wp-json\/wp\/v2\/tags?post=1188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}